Company Rules

We operate based on these guidelines that we've developed and continue to refine over the years:

Rule One:
Ambitious ideas, held loosely. Creating a plan is the first step to making something happen. But you have no idea what you’re doing yet, so be prepared for change. Embrace the pivot.

Rule Two:
Know your superpower, know your weaknesses. Before you ask for advice, know yourself and where you want to go. It will help you and your guide alike.

Rule Three:
Belief is your bottom line. Protect the confidence in your vision, because without it, you’ll never make this happen.

Rule Four:
Comfort drives complacency.Don’t coddle, compel. It’s not our place to make you feel good about yourself. We drive the conversation that ensures you make it.

Rule Five:
Nothing is objectively true. The sooner you understand that no one knows what they are doing and everyone has something to add, the easier this will be.

Rule Six:
Thoughtful entrepreneurship, no haphazard startups.We’re in this to build helpful businesses that mean something to someone. Think twice before you bring your [Ai, NFT, Blockchain, Drop-shipping] pitch deck here.

Rule Seven:
No hacking, just helping.We collect the advice we wish we had earlier. Not so you can sit on a beach making money, but to save you from the dead-ends that others have already found.

Rule Eight:
Invite critique and kill your darlings.Ideas are meant to be shared and no one gets it right the first try. So get the terrible ideas out now.